The production company charges $4,000 for a song (lyrics), studio time, a music video production, training and advice for what to do if they become musicians, and promotion of their music.
It's geared towards young teens who want to be singers for "training purposes" according to the production company, Ark Music Factory. The writer of the song and part owner of the company is the black guy who's rapping halfway through.
It just so happens that the video went viral.